Guimarães 2012 CEC

The brand identity system aims to answer these purposes in all senses. It values diversity by not imposing a graphical style or a close set of features and it appeals to participation by providing design tools to customize the logo.

The European Capital of Culture will create rich and diverse memories in each one of us, and the brand will be, by itself, a guardian of this realm. At the end, there will be multiple representations of the European Capital of Culture – as many as the imagination may create.

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